Who doesn’t love Tostitos? We always have a bag in our pantry, ALWAYS! Well this year the brilliant chip maker has united with high tech, Mothers Against Drunk Drivers and Uber all in hopes of keeping you safe this “Big Game” football Sunday. What? I know, right? Chip-maker Frito-Lay is calling it the “party-safe” bag!
Here’s how it works:
There’s an alcohol sensor on the bag which, the company says, when breathed into, will turn red if alcohol is detected, with a “don’t drink and drive” message.
Now it’s important to note this is not a breathalyzer. The bag cannot measure your actual blood alcohol content. What the “Party Safe” bag does provide is a $10 Uber code that can be redeemed on the night of the “Big Game.” Pretty cool huh?
This year you won’t see Frito-Lay spending the big bucks advertising during the “Big Game” instead they’re spending their bucks on helping you get home safely. I like that! Brilliant actually. Click here for more.
A Frito-Lay spokeswoman says their goal is to remove 25,000 potentially impaired drivers from the roads this Sunday “Big Game” night. Thank you Frito-Lay! Now when I purchase my Tostitos bag (btw, Tostitos Cantina fav!) not only will my taste buds be happy but so will my heart. Smiley face!