The Carl’s Jr./Hardee’s chain is getting rid of their sexy TV ads.
The company is done creating commercials featuring the half naked girl slowly biting into a burger; the fast food chain says they want to grow up.
A poll taken in 2015 found that more than half of their consumers found the ads to be offensive and irritating.
The fast food chain is looking to upscale their image with their new campaign for 2017. In the campaign, Carl Sr. had passed on the company to his son Jr. who was responsible for all the sexy TV ads. Now Carl Sr. is back to fix his son’s “mistakes.”
Check out one of their typical commercials:
Check out their new 2017 campaign: