By Grace Vasquez
I love make-up! I’m not sure I’m persuaded by the pictures on the display…okay I am but I don’t for one minute think I’ll look like the photo on the product, okay I do. So maybe what CVS is doing will help us with selecting products that really work or they’re going to find themselves with a lot of products no one is buying.
CVS is taking a stand against beauty products that lie to customers by using re-touched photos. The drug store chain just announced that not only are they banning photo manipulation in their store-brand makeup ads and displays, but any other makeup and beauty brands that use photo manipulation will branded with a warning label regarding the doctored images. Wait a minute, don’t all ads have retouched photos that’s just expected.
The ban on re-touched photo for the store’s brand will go into effect in 2019, other suppliers, like Proctor & Gamble, L’Oreal, Maybelline, CoverGirl and more will have until 2020 to comply. If they don’t, their products will get an icon with a “digitally modified” warning, advising customers of their deceipt. So basically, is CVS bullying the big cosmetic companies to comply or be dropped? Hmm.
According to CVS Pharmacy President Helena Foulkes, displaying such “unrealistic body images” on products can lead to negative health issues for women, and considering 80% of the stores’ customers are women the move only makes sense. Foulkes notes, “To try to hold ourselves up to be like those women is impossible because even those women don’t look like how they appear in those photographs.”
I’m not sure I agree with CVS on this issue. If I wanted to look at a photo of a normal looking person wearing make-up I just hold up a mirror. Retouched photos give me something to shoot for, you know, hold the bar high, like real high! ~grace